Loneliness Awareness Week

Loneliness Awareness Week 2021

Hosted by Marmalade Trust, our annual campaign in June raises awareness of loneliness and gets people talking about it. Here’s what we got up to in 2021.

’We get lonely’

For Loneliness Awareness Week 2021, we highlighted the importance of building a greater awareness and acceptance of loneliness to help ourselves and others manage the feeling.

We all feel lonely at times – it’s a natural human emotion. We’re biologically wired for social contact, and loneliness is our signal that we need more. After a year of lockdowns, social distancing, and restrictions, more of us have experienced loneliness than ever, which is having a great impact on our wellbeing.

Our Loneliness Awareness Week encouraged everyone to start honest, open conversations about their experiences so we can remove the stigma and shame surrounding loneliness.

How we asked everyone to get involved​

There were loads of ways to get involved in the campaign, from sharing our eye-catching animations and video to reading our loneliness guides and starting an open, honest conversation.